UTMB: An expanding business ecosystem

Since partnering with HOKA as title sponsor in 2022, UTMB has entered a new era of professionalization. The event is now the beating heart of the UTMB World Series, with 51 races across 28 countries planned for 2025.

Why Host a Professional Event During UTMB?

The UTMB draws a global community of athletes, media, and outdoor brands, offering exceptional visibility and an energetic atmosphere. Organizing a corporate event alongside the race gives your brand the opportunity to:

• Tap into a global audience: meet partners, clients, and influencers from around the world
• Leverage an inspiring setting: the alpine landscapes boost creativity and team cohesion
• Associate with powerful values: performance, resilience, and respect for nature

Key Brands Present at UTMB

The Ultra-Trail Village in Chamonix hosts major outdoor brands—from official sponsors to leading gear and nutrition companies. Here's an overview:

🥇 Official Partners

• HOKA: Title sponsor since 2022, HOKA runs the "HOKA Base Camp" with shoe testing, yoga sessions, and product launches like the Tecton X 3
• NÄAK: Official nutrition partner since 2023, providing race fueling stations and nutrition plans
• Suunto: GPS sponsor offering product demos and navigation workshops
• BUFF: Official headwear sponsor, running community events and co-branded UTMB gear
• Compressport: Official compression gear partner, offering an exclusive UTMB line
• Shokz: Official bone-conduction headphone partner with on-site product trials
• Vibram: Trail outsole specialist showcasing new grip technologies

👟 Footwear & Apparel Brands

• Salomon: Former title sponsor with a large booth and product presentations
• The North Face: Hosting athlete panels and media activations
• Nike Trail: Running the “Nike Athlete Camp” with daily activities and testing
• Adidas Terrex: Launching new products and showcasing athletes
• NNormal: Kilian Jornet’s brand is active with community events and launches
• Scarpa, La Sportiva, Altra, Brooks, Dynafit, Merrell: All with strong presence and athlete meetups

⚙️ Tech & Accessories

• Garmin, COROS: Showcasing GPS watches and hosting live demos
• LEKI, Black Diamond, Komperdell: Pole brands with product trials and workshops
• Petzl, Silva: Headlamp brands essential for night races

🍫 Nutrition & Hydration

• Isostar, Overstim.s, GU Energy, Maurten, Tailwind, Baouw: Offering tastings and fueling tips for runners

Brand Activations at UTMB

UTMB has become a must-attend platform for trail brands to connect with the global community. Common formats include:

• Community runs
• Product launches
• Athlete panels
• VIP parties

HOKA organizes test runs, NNormal hosts ambassador meetups, and Nike Trail runs athlete talks and recovery clinics—creating memorable experiences and boosting brand presence in the trail running world.

Event Venues in Chamonix for Your UTMB Activation

If you're planning a private event during UTMB, here are 4 venues in Chamonix ideal for brand activations, press events, or influencer gatherings:

1. Cozy Chalet in the Heart of Mont Blanc

Nestled in nature, this mountain home blends alpine charm and modern comfort. A perfect setting for a VIP group experience.

💡 Why it’s ideal for a UTMB brand event:

• Secluded location for private content creation or creative retreats
• Warm and inspiring setting for interviews, photo shoots, or team bonding
• Fully customizable for branded experiences

👉 View the venue

2. Seminar Room with Mont Blanc Views

With three bright rooms and direct views of Chamonix’s glaciers, this space is perfect for executive meetings or workshops.

💡 Ideal for:

• Press briefings, product demos, athlete roundtables
• Networking breakfasts with stunning scenery
• Team seminars or strategy sessions

👉 View the venue

3. 4-Star Chalet Resort

Located in Les Houches, this high-end resort features 10 private chalets—perfect for housing teams and running events.

💡 Why it works for UTMB week:

• 2 large seminar rooms (up to 120 guests)
• Gourmet restaurant, spa, and valley views
• On-site lodging for teams, partners, or influencers

👉 View the venue

4. Vintage Chalet with Panoramic View

A renovated 60s-style family chalet offering a vintage yet cozy ambiance—ideal for intimate gatherings or content creation.

💡 Why include it in your UTMB plan:

• Retro design, perfect for lifestyle shoots
• Private lodging for small groups or ambassador teams
• Peaceful atmosphere with full Mont Blanc views

👉 View the venue