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Client Stories - KRAKEN

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đŸ’« How It All Started đŸ’«

The Ethereum Community Conference (ETHCC), one of the major events in the European Web3 scene, took place in Cannes for the very first time. From July 1st to 5th, 2025, the city welcomed a wave of blockchain, finance, and crypto professionals.

During this week, Kraken — one of the world’s leading cryptocurrency exchange platforms — wanted to take advantage of having so many key players gathered in the same city to host an event that reflected their brand identity. Their Paris-based team reached out to Native Spaces with a clear goal: to create an exclusive moment for their clients and partners.

🌟 The Client’s Request 🌟

Kraken ultimately decided on a cocktail reception. The event needed to be held on a private beach or an outdoor rooftop located in the heart of Cannes. The challenge: finding a flexible venue that could host up to 150 guests, from noon to 10 PM, with high-quality services (catering, music, DJ set) and the possibility to include some branded elements.

Since the budget was shared between several partners, every aspect of the event had to be optimized without compromising the brand image. The challenge was therefore as much about logistics as it was about aesthetics.

🏝 The Chosen Venue 🏝

CANNES ETHCC 2025

After discussions, the Kraken team agreed on a private beach on the Croisette. Inspired by Vincent Darré’s universe and located just a few minutes from the Palais des Festivals, this venue instantly won them over. It offered a private beach, a terrace, and a restaurant, all in a modular setting. The location also made it possible to host a DJ set and incorporate branding to boost the event’s visibility.

💬 Results & Client Feedback 💬

The cocktail reception exceeded all expectations. Far more people than anticipated attended, a clear sign of the strong interest generated by the event. It unfolded in a relaxed yet professional atmosphere. The Kraken team has already expressed interest in working with Native Spaces again for ETHCC 2026! A promising collaboration that’s just getting started.