Hosting a Fragrance Brand Launch at TFWA Cannes 2024

✨ How Everything Started ✨

TFWA Cannes 2024 is a premier global event attracting luxury brands, distributors, and industry professionals. Amid the vibrant atmosphere of high-end networking and showcasing, a fragrance brand with Middle Eastern heritage and Italian craftsmanship sought an intimate yet impactful setting to present their collection. Fresh off a successful event at TFWA Singapore, the brand aimed to replicate the momentum by creating a unique experience in Cannes.

The brand's objective was to host an event throughout the congress week, inviting guests, distributors, partners, and suppliers. Their plan involved showcasing their fragrances through a unique mini pop-up display set up in a high-end, private venue. This exclusive setting was designed to facilitate meetings with key clients and present their new perfumes.

🌺 Noya’s Request 🌺

The client approached Native Spaces with specific needs for their event:

Space Requirements: A modern, stylish apartment with 2–3 bedrooms, located near the Palais des Festivals. A setting that could accommodate up to 30 people throughout 2–3 days. Facilities to host a mini pop-up display with low-volume background music, canapés, and mocktails. Event Features: Support for displaying their fragrances in a visually compelling way. Support to create banners to put on the balcony. Operational Needs: Daily linen changes, cleaning services, and departure cleaning.

💚 Native Spaces’ Response 💚

To meet the client's high standards, the Native Spaces team engaged in thorough research and close communication to ensure all requirements were addressed. Here's how we approached the challenge:

📝 Detailed Consultation:

We addressed the client's questions regarding dual-use of the apartment for lodging and events, confirmed permissions for displays, banners, and catering setup, and provided guarantees from the host, reassuring the client of the apartment's suitability for their premium brand launch.

🎈 Space Selection:

The chosen space was a luxury suite located on the Boulevard de la Croisette right in front of the Palais des Festivals featuring a balcony with an amazing sea view.

A chic, modern apartment that perfectly matched the client's requirements. The space offered three spacious bedrooms for the team's accommodation, an elegant living area suitable for hosting up to 40 guests, balcony space for banners to enhance brand visibility, and daily cleaning.

🛠️ Event Support:

We coordinated with event setup professionals to arrange fragrance displays and décor, partnered with local caterers to provide canapé-style bites and mocktail beverages, and ensured seamless communication between the host, client, and service providers to finalize all details efficiently.

CLIENT’S FEEDBACK

Thank you, Sonja, for connecting us with all the partners. We are extremely pleased with the photographer—she was phenomenal, truly an angel, and so quick with her work. The apartment was also fantastic! We loved it so much that we’ve decided to book it again for next year’s TFWA.