Top Activations from ILTM 2025
ILTM (International Luxury Travel Market) Cannes is the cornerstone of the high-end travel calendar, a premier annual gathering for forging partnerships and showcasing the worldâs most prestigious luxury products. Beyond the deal-making, the 2025 edition was defined by its impeccably crafted marketing activations.
Here is a look back at the standout experiences that set the tone for this yearâs event.
đ¸ Four Seasons: A Royal Garden Reception
At the iconic Grand-HĂ´tel du Cap-Ferrat, Four Seasons hosted an exquisite Brunch in the Royal Garden. The activation brought a "Royal Garden Party" to life amidst the hotelâs lush grounds, offering a setting that was as original as it was breathtaking. As a protected historical site, the venue perfectly complemented the regal theme, further cementing the brandâs reputation for peerless luxury.
đď¸ Melchior at the Carlton Cannes
Agencies Melchior France, Italy, and Germany chose another Cannes landmarkâthe Carltonâas their hub for welcoming clients, journalists, and partners. On December 2nd and 3rd, their teams turned the Carlton into their official base of operations. Establishing a presence in such a renowned hotel, right at the heart of the ILTM action, was a masterstroke in maximizing visibility and accessibility for attendees.
đ˝ď¸ Accor: A Masterclass in Gastronomy
Accor took full ownership of the production for its Grand Pavilion at the center of ILTM, transforming the space into a true culinary destination. From initial concept to operational coordination, the team managed every detail of a massive undertaking: over 1,300 meals served and seven complete set changes. The feat was made possible by a dedicated week-long mobilization of chefs, MaĂŽtres d'hĂ´tel, set designers, and project managers.
đ The Belmond Pavilion: A Journey in "Slow Luxury"
Positioned directly in front of the Palais des Festivals, the Belmond Pavilion was a tribute to the art of the journey and the concept of "Slow Luxury." The space featured the 3674 Bar, channeling the timeless elegance of the Venice Simplon-Orient-Express with curated cocktails and coffee. The experience was rounded out by a multi-sensory installation showcasing the renovation of Villa San Michele in Florence, alongside a private screening room featuring immersive films of the groupâs global properties.
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