A Cocktail on the Croisette During the Cannes Film Festival
💫 How It All Began
During the Cannes Film Festival, the Croisette becomes one of the most sought-after spots in the events world. Brands don't just want a room. They want somewhere special, a place guests remember long after the last glass is poured. That was exactly the brief from the team behind Bodvar, who came to Native Spaces to showcase their rosé at a VIP event, in front of an audience of celebrities, influencers and press.
📋 The Brief
- A cocktail reception during the Film Festival for around 125 guests
- A beachfront setting, right on the Croisette
- An afternoon slot with enough time for setup and breakdown
- Light passed and stationed canapés
- The freedom to pour and showcase the brand's own rosé
- Room for a branded photocall and a short live performance
🥂 The Chosen Venue: A Private Beach on the Croisette
Discover our Cannes venues for brand activations
Some venues you have to dress up. This one you don't. Set on the legendary 3.14 beach on the Croisette, it is a hacienda with its feet in the sand: white sails moving in the breeze, plant-filled corners, South American craftwork and a Colombian-inspired kitchen led by chef Juan Arbelaez. The sea on one side, the festival buzz on the other. For a summer rosé brand that wants to be seen, the backdrop sells itself.
And it delivered on every line of the brief. The team confirmed the afternoon slot with the setup and breakdown windows the production needed, the kitchen put together a curated selection of canapés to pass among guests, and the space comfortably held a branded photocall and a live set. Because the brand wanted to serve its own rosé, the venue coordinated the wine delivery and on-site storage ahead of time, so everything was chilled and ready when doors opened.
See the venue here: Private Beach Cannes, on the Croisette
✨ How It Came Together
An activation like this has a lot of moving parts, and three sides to keep aligned: the producer, the brand founder and the beach team. Sonja, their account manager, sat in the middle of all of it. She arranged a site visit so the client could see the space before committing, ran the day-of logistics from wine storage to the live performance, connected the team with a trusted production partner for the stage, and made sure the timing worked for everyone so the brand had the full setup and breakdown it needed. By the time guests arrived on the Croisette, the only thing left to do was open the rosé.
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