Italy in Cannes: A Unique Event During ILTM

💫 How It All Began 💫

More and more brands are choosing to host their events outside major convention centers. Why? To offer their guests more personalized, immersive, and authentic experiences, away from traditional settings.

With this in mind, luxury hotel chain Auberge Resorts Collection once again entrusted us with organizing two events this year. After a successful collaboration last year, they chose to work with us again to create even more memorable moments.

🍹 Two Visions, Two Events 🍷

This year, Auberge Resorts Collection envisioned two unique experiences:

• A lively and festive cocktail reception for around a hundred guests, with a central theme: bringing Italy to the heart of Cannes.
• An exclusive and intimate dinner, reserved for about fifty top executives, in a high-end setting.

Each event had a clear vision and required venues that could bring these ideas to life.

🏛️ The Chosen Venues 🏛️

🍹 For the Cocktail Reception

The perfect setting was found in an Italian restaurant, ideally located just a five-minute walk from the Palais des Festivals, in the heart of Cannes’ Golden Square.

To create a truly immersive experience, the Auberge Resorts Collection team wanted to transform the venue and transport guests straight to Italy.

They brought this vision to life by recreating a traditional buchetta del vino, or Italian wine window—charming arched openings found in certain cities, originally built in the 16th century for wine sales.

To achieve this, they installed a faux wall in front of one of the restaurant’s windows, complete with a small exterior bell. Guests could ring the bell and receive a glass of wine in return, recreating the magic of this historic tradition, which has recently made a comeback.

Adding to the charm, the team introduced a classic artisanal ice cream cart. But instead of serving gelato, it featured a selection of local liqueurs, adding an unexpected and authentic Mediterranean twist.

Guests were also treated to a unique menu, the result of a collaboration between an Italian chef and the restaurant’s French chef, blending traditional flavors from both countries.

🍷 For the Dinner

The venue chosen for this second event was a stunning rooftop offering:

• A breathtaking panoramic view of Cannes.
• A luxurious and intimate atmosphere, perfect for impressing high-level executives.

🎉 The Magic of Native Spaces 🎉

Both events were a great success. Here’s what our client had to say:

"The venues were perfect, the hosts were very responsive, and everything went smoothly. Sonja was incredibly kind and helpful."

We were delighted to bring their vision to life, and they’re already planning their next event with Native Spaces.