Rent a space in Cannes for your TFWA event
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The TFWA World Exhibition & Conference attracts thousands of duty-free and travel retail professionals to Cannes every year. If you’re planning to host a professional event during TFWA, it’s essential to book a venue in Cannes that fits your needs. Afterwork, business lunch, product launch or client cocktail: several formats are available to boost your visibility during this strategic week.
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Popular spaces for your TFWA event in Cannes
Rooftops for Business Cocktails or Product Launches
Renting a rooftop in Cannes during the TFWA allows you to host a high-level professional event with views over the port or the bay. Ideal for an evening networking cocktail or a small-scale brand presentation, these rooftops provide a relaxed and accessible atmosphere for your guests. They are particularly well suited for intimate gatherings where maintaining a premium brand image is essential while offering a welcoming and modern setting.
Bars and Restaurants for Business Lunches or Afterwork Events
Many bars and restaurants near the Vieux-Port and La Croisette can be rented privately during the TFWA. These venues are perfect for creating informal networking moments after a long day at the trade show. Whether you're planning a business breakfast, a client lunch, or a lively afterwork meet-up, these locations help build strong business relationships in a friendly yet professional environment.
Villas and Private Venues for Confidential Meetings
A selection of private venues such as high-end villas and luxury apartments are available for rent during the TFWA. These exclusive settings are ideal for VIP meetings, executive dinners, or strategic partner discussions. With features such as gardens, swimming pools, and rooftops, these places are perfect for organizing seated dinners, corporate cocktails, or private partner meetups in a more personal and refined setting.
Docked Yachts for Premium Business Meetings
Docked yachts in Cannes offer a unique environment to host strategic clients, organize an exclusive cocktail reception, or discreetly launch a new product during the TFWA. With their intimate and high-end atmosphere, yachts allow you to stand out while offering top-tier service and comfort in the heart of the action.
Why Organize an Event During TFWA in Cannes?
🎯 Stand Out in a Competitive Industry
With hundreds of exhibitors and brands present during the TFWA, organizing a side event is an effective way to attract the attention of buyers, clients, and distributors. Outside the busy Palais, your brand can shine through a well-targeted and well-organized event, offering a clear and distinctive value proposition.
🤝 Create Meaningful Networking Opportunities
TFWA brings together the key players in travel retail and the global luxury market. Hosting a private event allows you to engage directly with strategic profiles in a context more conducive to business conversations. A more intimate format encourages genuine dialogue and fosters valuable professional connections.
💼 Boost Your Brand Image Within the Industry
Organizing a private dinner, product showcase, or thought-leadership session positions your company as a serious and invested actor in the travel retail world. Cannes offers an exceptional setting to create a memorable brand experience — from rooftops to hidden venues — allowing you to turn a simple meeting into a powerful brand activation.
Types of Business Events to Host During TFWA
VIP Dinners or Media Meetings
Private dinners and media meetups are among the most effective formats for strengthening relationships. Hosting an exclusive dinner in a villa or a high-end restaurant allows you to showcase your products or ideas in a focused and elegant environment. These moments highlight your attention to detail and ability to deliver a personalized experience, from décor and cuisine to guest curation.
Brand or Collection Launches
TFWA is the perfect opportunity to unveil a new collection, service, or strategic partnership. Rooftops or stylish apartments provide optimal environments for product launches or brand presentations. Equipped with modern audiovisual tools and high-speed internet, they are ideal for delivering a strong, professional message in a relaxed setting.
Networking Cocktails With Business Partners
Cocktail receptions are flexible and dynamic, perfectly aligned with the energy of the TFWA week. Hosting a networking cocktail in a bar, rooftop, or terrace helps bring together professionals in a casual but structured way. It’s a great opportunity to create new business connections while reinforcing existing relationships, all in a more engaging atmosphere.
Brand Activations or Confidential Launches
Some brands use the TFWA to roll out immersive brand activations or low-key product reveals. Renting an art gallery, a modern villa, or a sleek apartment provides a distinctive backdrop to build a true brand moment. With the right layout and a creative setup, you can design a meaningful experience that reinforces your identity and message.
How to Choose the Right Venue for Your TFWA Event
Define the Goal of Your Event
Start by determining your event's purpose: are you aiming to attract leads, build loyalty, or reveal a product? Your objective will shape the ideal format and venue. A product showroom requires a bright, minimalist environment; a cocktail reception needs fluid circulation and catering capabilities; a media event calls for quiet, comfort, and premium service.
Location: Stay Close to the Palais des Festivals
Time is of the essence during TFWA. With packed schedules, it’s essential to pick a venue within a 10-minute walk from the Palais des Festivals. A central location helps boost attendance and allows for short, focused formats between meetings. This convenience can significantly increase the impact and visibility of your side event.
Evaluate Capacity and Services
Beyond the aesthetic appeal, the venue must meet all logistical requirements: guest capacity, furniture, layout, supplier access, audiovisual setup, internet, catering options, etc. Clarify what is included in the rental to plan accordingly. A smooth operational experience reflects positively on your brand and reduces stress on the day of the event.
Tips for a Successful Event During TFWA
Book Early
TFWA is one of the most sought-after events in Cannes. The best venues are booked months in advance. Start scouting as soon as dates are confirmed to access top options and avoid last-minute compromises. Request virtual tours if you can’t visit in person.
Plan Clear and Targeted Communication
Success also depends on a strong communication plan. Send clear and concise invitations with all essential details: time, location, guest list, and format. Use RSVP tools and reminders to manage attendance smoothly and ensure high engagement from attendees.
Focus on Atmosphere and Logistics
A well-run event depends on precise planning and execution. Prepare a detailed run sheet, brief all collaborators, and assign responsibilities clearly. On-site, make sure all installations — from furniture to sound — are set up ahead of time. Hiring an event coordinator can be a valuable asset to keep everything on track.
Strike the Right Balance Between Professional and Relaxed
TFWA is the perfect occasion to mix business with hospitality. Choose a format that reflects your brand’s professional standards while keeping the mood welcoming. Whether it’s background music, creative décor, or a well-designed presentation flow, these small details make your event both efficient and memorable.
