Rooftops for Professional Cocktails or Product Launches
City-center rooftops in Cannes are in high demand during TFWA. They’re ideal for hosting networking cocktails with a view, either in the late afternoon or evening.
Bars and Restaurants for Business Lunches or Afterworks
Many bars and restaurants in Cannes offer private bookings during TFWA. These venues are great for a business lunch, client meeting or targeted afterwork gathering.
Villas and Private Venues for Confidential Events
Some private venues such as high-end villas or apartments are available to rent during the exhibition. They offer the perfect setting for VIP meetups or confidential meetings.
Docked Yachts for High-End Meetings
Yachts available to rent in Cannes during TFWA offer a unique setting to host strategic clients, organize a professional aperitif or discreet product launch.
Why Host an Event During TFWA in Cannes?
🎯 Stand out in a competitive market
With hundreds of exhibitors and brands present, hosting a parallel event helps you grab the attention of clients, buyers, and distributors in a targeted way.
🤝 Create high-value networking opportunities
A side event allows you to have deeper conversations with key contacts in a more relaxed, professional setting than the exhibition halls.
🚀 Launch a new product or collection
Holding a launch during TFWA gives you access to journalists, international distributors and key retail decision-makers.
💼 Strengthen your brand image within the industry
A well-organized presentation, private dinner or roundtable positions your brand as serious and committed to the travel retail sector.
How to Choose the Right Venue for Your TFWA Event
Proximity to the Palais des Festivals: a key factor
Most attendees stay or gather near the Palais des Festivals. Choosing a location within walking distance is a strategic decision.
Capacity suited to your event format
Decide whether you’re planning for 10, 30 or 100 guests. Some rooftops or yachts are better suited to small groups, others to large-scale events.
Timings and logistics during the exhibition
Most professional events during TFWA run between 8 AM and 10 PM. Ensure the venue allows for music, catering and offers easy access for your guests.
Limited availability during exhibition week
The most popular venues in Cannes during TFWA are booked months in advance. It’s crucial to plan early to secure the perfect spot on your desired date.
Tips for a Successful TFWA Event
Keep it short, focused, and impactful
A 2-hour cocktail with keynotes, or a breakfast with 30 guests, can create a memorable experience. Focus on quality hosting and a clear message.
Work with vendors experienced with TFWA
Caterers, DJs, photographers and tech teams familiar with the event understand Cannes’ logistical constraints. Relying on local professionals ensures a smooth experience.
Plan pre-event and on-site communication
Send invitations well in advance, and link your event to your broader presence strategy (social media, email campaigns, press relations, LinkedIn...).
Make your event part of your global activation strategy
Your event should align with your overall TFWA visibility and business goals: commercial meetings, speaking opportunities, networking moments, every interaction matters.
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