Find an apartment or loft for your product launch
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Hosting your product launch in an apartment offers a unique blend of intimacy, style, and flexibility. With their cosy yet sophisticated atmosphere, apartments create a setting where guests feel at ease while still enjoying a premium event experience. Whether you choose a modern penthouse with panoramic views or a historic flat full of character, this type of venue allows for a personalised approach that puts your brand front and centre.
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Discover our exceptional apartments, penthouses and lofts for your product launch
Choosing an apartment as your product launch venue means opting for a space that feels exclusive and personal. Far from the impersonal atmosphere of traditional event halls, apartments offer a warm and authentic setting that encourages genuine interactions with your guests.
Apartments also provide great flexibility for staging — you can design each room to showcase different aspects of your product, creating a natural flow between presentations, networking areas, and moments of relaxation. This balance between comfort and style helps immerse your audience in your brand’s universe.
Where to find an apartment for a product launch
Apartments are available in many major French cities, each offering its own atmosphere and unique charm. Here are some destinations that are perfect for hosting a product launch in an intimate and stylish setting.
Paris – Prestige and cosmopolitan appeal
The French capital is full of Haussmann-style apartments and modern lofts with stunning views over the Eiffel Tower, the Seine, or the rooftops of Paris. Perfect for a refined and impactful launch in the heart of a city known for its culture and elegance.
Lyon – Urban charm and culinary heritage
Lyon’s apartments, often with views of the Rhône, the Saône, or the Fourvière hill, combine refined interiors with proximity to the city’s gastronomic scene — a great match for brands that value authenticity and taste.
Marseille – Mediterranean flair and relaxed atmosphere
From modern apartments with panoramic sea views to charming places in the historic Panier district, Marseille offers a sunny and creative environment for a launch with a laid-back yet premium feel.
Bordeaux – Wine culture and contemporary elegance
Whether in the heart of the historic centre or overlooking the Garonne, Bordeaux apartments blend character with modernity, offering the perfect setting for events that combine lifestyle, design, and fine wine.
Nice – Riviera elegance and sea views
On the French Riviera, apartments in Nice often feature terraces overlooking the Baie des Anges. A bright and sophisticated choice for a launch that mixes Mediterranean charm and high-end appeal.
Benefits of hosting a product launch in an apartment
Choosing an apartment for your product launch means opting for an intimate, stylish, and highly customisable venue. These spaces offer a unique blend of comfort and sophistication, creating the perfect backdrop to showcase your brand in a personal and impactful way.
A private setting for complete control
With an apartment, you enjoy full exclusivity, ensuring privacy, flexibility, and the ability to tailor every detail to your event’s needs.
A warm and refined atmosphere
Apartments provide a more personal and welcoming environment compared to large event spaces, encouraging authentic interactions between guests.
Versatile spaces for creative staging
From open-plan living areas to terraces, balconies, or even rooftop access, apartments offer multiple layouts to design an immersive experience.
Possibility to host guests overnight
Some high-end apartments include accommodation options, making it possible to extend the event and strengthen connections over several days.
Access to trusted local partners
We can connect you with our network of caterers, decorators, photographers, and other professionals to enhance your launch and ensure flawless execution.
Tips for organising your product launch in an apartment
An apartment can be a distinctive and intimate venue for your launch, but making the most of it requires careful planning to balance style, comfort, and logistics.
Choose an apartment that matches your brand image
Select a space whose style reflects your product’s identity — modern and minimalist for a sleek brand, or classic and elegant for a more traditional image.
Optimise the layout for your event
Think about how guests will move through the space. Use different rooms for distinct experiences, such as a welcome area, a presentation space, and a networking lounge.
Create a tailored atmosphere
Play with lighting, furniture, décor, and music to create the right mood. A bespoke set-up will help immerse your guests in your brand universe.
Consider catering and service flow
Ensure there’s enough space for catering teams to work discreetly and for serving food and drinks without interrupting the event’s flow.
Work with experienced professionals
From event planners to photographers, collaborating with trusted experts will ensure every detail runs smoothly. If needed, we can connect you with our network of vetted service providers.
Final tips to make the most of your launch
Hosting a product launch in an apartment offers a unique blend of intimacy, flexibility, and style. To make a lasting impression, focus on creating moments that feel both personal and unforgettable.
Picture unveiling your product in a beautifully lit living room, serving signature cocktails on the balcony at sunset, or guiding guests through a curated tour of the space before the reveal. These authentic yet refined experiences will help your brand connect on a deeper level.
Don’t forget to capture the atmosphere — high-quality photos, videos, and live streams can extend the reach of your event well beyond those present. With the right preparation and the right partners, an apartment launch can combine elegance, exclusivity, and a memorable guest experience.
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