Find a boat or yacht for your product launch
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Hosting your product launch on a boat is the perfect way to combine elegance, exclusivity, and a sense of adventure. Whether sailing along the coast, cruising a river, or enjoying a dockside event, a boat offers a unique backdrop that captures attention and sparks emotion. With panoramic views, a dynamic setting, and an intimate atmosphere, your launch is sure to make a lasting impression.
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Discover our boats and yachts for your product launch
Choosing a boat as your product launch venue creates an event that feels both exclusive and memorable. The ever-changing scenery, the sound of the water, and the open-air setting provide a sensory experience that’s hard to match on land.
A boat also offers flexibility in format — from intimate gatherings on luxury yachts to large-scale events on cruise ships or barges — allowing you to tailor the atmosphere to your brand’s identity. The uniqueness of the venue naturally encourages social sharing, boosting your event’s visibility beyond its guests.
Where to find a boat for a product launch?
Boats suitable for product launches can be found across France, each offering its own setting and atmosphere. Here are some ideal destinations to host your event on the water.
Paris – Elegance on the Seine
Organising your launch on a boat cruising along the Seine offers panoramic views of the Eiffel Tower, the Louvre, and Notre-Dame. Perfect for a chic, timeless event in the heart of the capital.
French Riviera – Mediterranean glamour
From Cannes to Monaco, luxury yachts and sleek catamarans provide a glamorous setting, enhanced by the sunshine and the sparkling blue sea. Ideal for high-end, photogenic launches.
Bordeaux – Between wine culture and waterways
Set sail on the Garonne or the Dordogne for a launch surrounded by vineyards and historic architecture. A refined choice that pairs perfectly with wine-tasting experiences.
Marseille – A blend of sea breeze and urban energy
From the Vieux-Port to the Calanques, boats in Marseille offer spectacular coastal views with a relaxed, Mediterranean vibe, great for sunset events.
Nantes – River charm and cultural backdrop
Cruising the Loire or the Erdre provides a peaceful yet elegant setting, combining scenic landscapes with proximity to the city’s vibrant cultural scene.
Benefits of hosting a product launch on a boat
Organising your product launch on a boat means offering your guests a fresh and unexpected setting. Surrounded by water, with a constantly changing backdrop, the atmosphere is both dynamic and exclusive. This unique environment instantly elevates the perceived value of your event and leaves a lasting impression.
An original and memorable setting
A boat offers a unique environment that instantly stands out from traditional venues. The changing scenery and proximity to the water create an atmosphere guests won’t forget.
Panoramic views for stunning visuals
Whether it’s a city skyline, coastal cliffs, or rolling vineyards, the backdrop provided by a boat makes for breathtaking photos and videos that enhance your brand image.
A private and exclusive experience
Onboard events create a sense of intimacy and exclusivity. Guests are together in a dedicated space, away from outside distractions, which encourages networking and connection.
Flexible layouts for tailored experiences
From open decks for presentations to cosy lounges for conversations, boats can be adapted to suit your launch format and guest list size.
A smooth blend of transport and venue
Your guests enjoy both the journey and the event itself, with the possibility of stopping at iconic locations or enjoying different views throughout the cruise.
Tips for organising your product launch on a boat
Hosting your event on the water requires specific preparation to ensure everything runs smoothly and that your guests enjoy an unforgettable experience.
Choose the right type of boat for your event
Yachts, catamarans, riverboats… Each type offers a different atmosphere and capacity. Select one that matches your brand image and the number of guests you plan to invite.
Plan for weather and seasonal conditions
Always have a backup plan in case of rain or strong winds, such as covered decks or an indoor lounge. Also, consider the temperature during the chosen season.
Think about boarding logistics
Make sure the boarding location is easily accessible for your guests, with clear instructions and sufficient parking or nearby transport options.
Work closely with the onboard crew
The crew plays a crucial role in the smooth running of the event. Coordinate with them to manage timing, catering, safety protocols, and any technical requirements.
Adapt your programme to the boat’s itinerary
Align speeches, presentations, and key moments with the most scenic parts of the cruise to maximise impact and create memorable visuals.
Final tips to make the most of your launch
A product launch on a boat offers a unique blend of elegance, intimacy, and stunning scenery. To make the most of it, focus on creating unforgettable moments that align with the natural beauty of your surroundings.
Plan your product reveal during a key moment of the cruise — for example, as the sun sets or when passing an iconic landmark — to give it maximum impact. Consider incorporating themed décor, live music, or a gourmet tasting to enhance the atmosphere and immerse your guests in the experience.
Capture every detail with professional photography and video to extend the life of your event beyond the day itself. With the right planning, a boat launch can combine sophistication, originality, and memorability in perfect harmony.
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